Nature of the Assessment: The module revolves around a real-life client brief where students are tasked with developing solutions for existing problems or identifying new business opportunities. This proposition offers a mutually beneficial scenario:

• Win for the SMEs: By leveraging the insights, creativity, and expertise of a diverse group of students and faculty to address real issues, challenges, and opportunities.
• Win for the London Met Students: Exposing them to the genuine challenges faced by entrepreneurs, preparing them effectively for business and enhancing their problem-solving skills.

Requirement: Students are required to create a 2-minute video business "pitch," working independently. The video should succinctly summarize the problem(s) faced and the associated challenges, based on the provided information.

Elements to Address in the Video:

1. Company Providing the Brief:

   • Identify the company name and the contact person.

2. Problem Definition Brief:

   • Define the problem, its nature (quality, access, communication, etc.), origin, and associated challenges.

3. Value Proposition of the Business and Proposed Solution:

   • Articulate the value proposition of the business and the solution intended to address the identified problem.

4. Utilization of Business Model Canvas and Other Tools/Concepts:

   • Explain how tools such as the Business Model Canvas helped in addressing the problem, based on research about the brief.

5. Target Market:

   • Identify the target market(s) associated with the problem.

6. Key Forces Acting on Decision Makers:

   • Highlight concerns about the problem situation and specify the time frame for resolution.

7. Boundaries/Constraints:

   • Define what is off-limits or not under consideration as specified by the brief.

8. Criteria/Measures for a Successful Solution:

   • Explain how the solution will be evaluated or judged, including the metrics used.

Assignment: Up to 2-minute Video Pitch The video should meet the following requirements and assessment criteria:

• Engaging, informative, logically structured, with presenters facing the camera and clear voice, within the time limit.
• Clearly explain the problem/unmet need, its impact, and possible solutions.
• Outline key assumptions, how they were tested, and the main findings.
• Present key activities/resources, competitors, and advantages over them.
• Detail how the proposed idea will enhance the value offered to clients or assist the SME, along with any relevant financial costs/income streams.
• Provide a brief reference to any concepts/tools used to address the brief/task.