Unit 43 Business Strategy - Pearson BTEC Higher National Diploma In Business

Learning Outcome 1: Analyse The Impact And Influence Which The Macro Environment Has On An Organisation And Its Business Strategies

Assignment Scenario:

In this unit, you will explore business strategy theories and conduct an in-depth strategic analysis of a local organisation in Pakistan. The goal is to develop a strategic growth management plan based on an environmental analysis.

Task 1: Theoretical Foundations and Organisational Analysis

• Discuss the role of business strategy, strategic management, and various strategic models.
• Assess how business missions, visions, objectives, and core competencies shape organisational strategic planning.
• Analyse internal and external factors affecting strategic planning.
• Evaluate strategic planning techniques like SWOT, PESTLE, Ansoff`s matrix, and Porter`s Forces.
• Conduct a macro analysis of the organisation`s environment, stakeholders, competition, positioning, and performance.
• Examine the importance of stakeholder analysis in strategy formulation.
• Analyse the impact of the macro-environment on the organisation`s strategies.
• Critically evaluate research outcomes to inform strategic decisions.

Task 2: Strategic Directions and Growth Strategies

• Evaluate strategic directions using Porter`s generic strategies, diversification, hybrid strategies, and integration.
• Recommend growth platforms and strategies based on the organisational analysis.
• Develop a strategic growth management plan with tangible strategies, objectives, and tactics.