Assignment Task for MG5596 - Strategic Management Concepts and Organizational Analysis

Main Objective of the Assessment

The main objectives of this assessment are to develop:

• A critical understanding of the application of strategic management theories into business practices of firms.
• The ability to evaluate the nature and complexity of strategic management practices and examine strategic change issues in the strategy.
• Critical skills in appraising and synthesizing the strategic analysis of an organization to craft appropriate strategies.
• Written communication skills in the form of written reports.

Description of the Assessment

Write a critical analysis report of a selected organization (GREGGS) and demonstrate how relevant strategic management theory, tools, and concepts could be applied to the current strategic management practices.

This assignment has two parts:

Part 1: Situational and Organizational Assessment (2-page trifold brochure) (50%)

1. Evaluate the key environmental factors impacting the industry of the given organization. Discuss the industry competitiveness and include its justification.

2. Assess the strategic resources and competencies of the given organization. Discuss their core competencies and sustainable competitive advantage and include its justification.

For Part 1, you are required to use strategic tools discussed in class (such as PESTLE, Porter`s Five Forces, VRIO, strategic mapping) as part of your analysis. Note that we are looking for your critical evaluation derived from doing the analysis, and not a descriptive analysis of the tools. The tools should be included in the appendix.

Part 2: Strategy Evaluation (1500 words) (50%)

1. Evaluate the current strategy of the organization based on what you know of their strengths, weaknesses, opportunities, and threats, derived from your Part 1 analysis and the Ansoff matrix.

2. Analyze why this strategy might be suitable, acceptable, and feasible for the organization.

3. Briefly identify and justify another potential strategic direction for the organization. Given the nature of this analysis, there must be a contemporary and inventive flavor to much of the relevant data.

You can include the completed tools in the appendix.

You should use any current evidence from secondary sources such as published news articles, business magazines, social media, company reports, websites, market research reports, and academic sources (e.g., journal articles, books) to demonstrate your in-depth critical evaluation of the company. Appropriate key strategic management theories and concepts should be used to support your critical evaluation.