It is a report focused on developing a critical understanding of the concept of brand identity
Evaluative Visual Report focused on developing a critical understanding of the concept of brand identity.
Learning outcome 1: Develop a critical understanding of brands and branding in contemporary society.
Discuss your critical understanding of the concept of brand identity.`
The visual report must include the following
we will practice this throughout the module so be sure to attend your tutorials.
As a practitioner/brand consultant you should be able to deliver this workshop activity with brands to help them to develop a particular element of their branding. The workshop should be applicable to many organisations - not one specific brand.