Aim, Objective, and Research Questions
The major goal of this study is to look into the impact of influencer marketing on long-term customer behaviour. This study intends to give a complete knowledge of how influencer marketing techniques might encourage eco-conscious decisions among customers by evaluating the impact of influencers in promoting sustainability.
The present study seeks to investigate the influence of influencer marketing on the manifestation of sustainable consumer behaviour. The current research aims to conduct a thorough examination of the diverse elements that play a significant role in the complex decision-making process of consumers, thereby shedding light on their subsequent effects or influence.