How Has 3M’s Innovation Process Evolved Since The Foundation Of The Company?
How has 3M’s innovation process evolved since the foundation of the company? Why, if at all, does 3M, known as a ‘hothouse’ of innovation, need to regain it historic closeness to the customer?
How does the Lead User research process differ from and complement other traditional research methods?
Has the Medical-Surgical team applied the Lead User research process successfully? Why or why not?
What should the Medical-Surgical Lead User team recommend to Dunlop: the three new products or a new business strategy? What are the risks to the new Lead User process at 3M? What are the risks to the Medical-Surgical team?