Assessment Brief
This module is assessed through one graded element. You must achieve at least 50% to pass this module.
By completing this assessment, you will achieve the following learning outcomes (LOs):
LO1: Critically reflect on key opportunities and challenges leaders face in leading complex organisations through digital disruption. LO2: Understand how to sense changes, make informed decisions, and adjust quickly in highly disruptive times. LO3: Critically evaluate the significance of human factors and technologies to lead transformation and create a digital-ready and innovative culture. LO4: Critically reflect on the mechanisms required to build teams and influence networks in complex and interconnected digital organisations.
For this assignment, you will create a "case for change" - a report that presents a proposal for how to digitally transform a company of your choice.
The report has to include the following tasks:
Task 1 (LO1): The Case for Change Present the organization you have chosen and explain its operations and markets. Then, elucidate why this company is undergoing digital transformation (e.g., emergence of e-commerce, Covid-19). Finally, outline the objectives of its digital transformation.
Task 2 (LO2): Gaining Digital Business Agility Based on the model developed by the Global Center for Digital Business Transformation (2018), advise your organization on initiatives and digital technologies to gain Digital Business Agility.
Specifically, for each component of the Digital Business Agility Model (e.g., hyperawareness, informed decision-making, fast execution), recommend at least one initiative and one digital technology (e.g., Machine Learning, Internet of Things, Artificial Intelligence, Virtual/Augmented Reality).
Task 3: Create a Digital Ready Culture Drawing on the features of a digital-ready culture identified by Think with Google (2017), advise your chosen organization on fostering a digital-ready culture to support its digital transformation.
Provide recommendations on:
Prioritizing customers Fostering collaboration Nurturing innovation Becoming digital champions Justify your recommendations with academic literature and/or real case examples.
Task 4: Steer Collaboration Your company plans to introduce a new role, the Chief Collaboration Officer (CCO), to break silos and promote collaboration. Develop a job description for the CCO, including role and responsibilities.
Subsequently, offer advice on how the CCO can enhance collaboration across teams and departments within your organization, supported by academic literature and real case examples.
Task 5: Develop your Leaders Using Goleman`s leadership styles, advise which style leaders within your organization need to develop to support its digital transformation. Support your arguments with academic literature.
Once you have identified the leadership style conducive to successful digital transformation, recommend approaches and techniques to develop this leadership style in your organization`s leaders (e.g., Grow Model).
Structure and References
Ensure the structure aligns with the given instructions. Maintain a professional appearance with consistent formatting. Ensure correct spelling and grammar. Include page numbers in the Footer. Label tables and figures appropriately. Properly cite sources in the text and in the list of references. Use Harvard style for referencing and in-text citations. Report Structure Your report structure should include the following sections:
Cover page (University cover sheet) Table of Contents List of Abbreviations (if appropriate) Task 1: The Case for Change Task 2: Gaining Digital Business Agility Task 3: Create a Digital Ready Culture Task 4: Steer Collaboration Task 5: Develop your Leaders
