Assignment Task

1.0 Introduction

1.1 Study Background

Employee retention has become a pressing challenge for human resource management in today’s business environment (Davidescu et al. 2020). Despite the global success of the tourism industry, it continues to face significant issues in retaining highly talented individuals for extended periods (Tuomi et al. 2021). This is largely due to the ineffective use of retention strategies or the heightened expectations employees have of their workplaces in modern times.

1.2 Problem Statement

According to Immaneni et al. (2021), tourism businesses are struggling to implement effective professional employee retention strategies, which in turn leads to poor organizational performance and high employee turnover. This study focuses on identifying the challenges and issues faced by human resource management in the tourism industry in maintaining high levels of employee retention.

1.3 Research aims and objectives

1.3.1 Aim

The aim of this research is to analyze the significant issues and challenges faced by HRM in the tourism industry in managing employee retention.

1.3.2 Objectives

The objectives of this research are:

• To examine the importance of employee retention in the tourism industry.
• To evaluate the key role HRM plays in retaining employees in the tourism industry.
• To analyze the challenges and issues in managing employee retention in the tourism industry.
• To suggest recommendations to improve employee retention in the tourism industry.

1.4 Research Questions

• Why is employee retention important in the tourism industry?
• What is the key role of HRM in managing employee retention in the tourism industry?
• What are the challenges and issues in managing employee retention in the tourism industry?
• What recommendations can help improve employee retention in the tourism industry?

1.5 Scope and value of the proposed research

This research will benefit the tourism industry and other businesses by highlighting the importance of employee retention and how to effectively manage it. It will also serve as a valuable resource for future researchers studying the role of HRM in employee retention.

1.6 Justification of the research study

This research aims to help tourism businesses increase employee retention and performance, thereby improving their financial strength and contributing positively to the global economy.

1.7 Study Rationale

The rationale for this study is to bridge the gap between the current retention strategies used in the tourism industry and the professional strategies needed for effective employee retention. Tourism businesses face significant challenges in meeting employee needs, leading to dissatisfaction and high turnover rates (Streimikiene et al. 2021). This research will identify these challenges and propose solutions.