As part of the module Organic and Paid Search Strategy, students are required to undertake professional certificates. For this assessment students are required to complete the below assessments based on the SEMrush certification programmes.

1. SEMrush Overview Course
2. SEMrush crash course
3. SEMrush SEO Toolkit –
4. Competitive Analysis and Keyword Research Test
5. Role of Content exam
6. Content Marketing and SEO Fundamentals Exam
7. How to Boost Your Website’s Authority Using Semrush’s Link Building Tools
8. Mobile SEO
9. Content and SEO Playbook
10. How to Incorporate PPC Into Your Marketing Strategy for Increased

The report should be constructed using Microsoft Office. Your document should, ideally, be in one of the following formats: pdf, Word. Your submission should be typed in 12-point font, 1.5 spaced, with pages numbered, with a cover page with you name and student id number on the front. Word count max 5000 words.