Task: The task for the individual project in MN305 is to write a management briefing that informs Áine Kennedy of The Smooth Company on how her company can make use of and partner with an intermediary for user innovation and crowdsourcing.
The management briefing must present in-depth reflections on each of the following three questions:
The reflections should take the specific characteristics of The Smooth into account (being a relatively young, small, and resource constrained company)