MC4061QA Individual Written Report: Principles of Marketing

The purpose of this assessment is to allow you to apply the knowledge acquired during the module. You`re tasked with selecting an organization from the service sector listed below or a company with a service component operating in the United Kingdom:

• Marketing Management – Professional services
• Fashion
• Leisure
• Tourism
• Aviation
• Music Business
• Financial services
• Education
• Not for Profit/Charity

The assessment comprises the following key tasks:

1. Summarize the key elements of the PRESTCOM model of environmental analysis (Week 3 lecture) relevant to the sector in which your chosen organization operates.
2. Utilize the findings from the PRESTCOM analysis to outline feasible marketing recommendations based on a comprehensive SWOT analysis of your chosen organization.