Digital Business Management and Emerging Technologies

This module underscores the importance of extensive background reading encompassing textbooks, academic journals, and news outlets, alongside diligent research to underpin your analysis and discussions effectively.

Assessment Tasks

For this assignment, you must select a company website that has not been chosen by your peers and obtain approval from your seminar tutor before proceeding. Website assignments will be managed on a first-come, first-served basis.

Question 1: Identify the E-business model pursued by the selected website (week 1 topic). Evaluate specific strengths and weaknesses of the website using E-business concepts and approaches.

Question 2: Assess the company`s competitive strategy and digital business approach. Provide reasoned recommendations and justifications based on your evaluation (week 2 topic).

Question 3: Examine the company`s digital marketing strategies and available options. Propose actionable recommendations with clear justifications for potential improvements (week 4 topic).

Question 4: Utilize the SimilarWeb market intelligence platform to analyze customer traffic data for the website. Offer practical suggestions for further optimization, supported by clear justification (week 4 topic).

Question 5: Identify the company`s e-CRM and its alignment with social network channels. Recommend enhancements with clear justifications for improving these components (week 5 topic).

Question 6: Evaluate the cyber security measures implemented on the company`s website and assess compliance with e-business ethics. Provide recommendations for enhancements, supported by clear justifications (week 9 and 10 topic).