Assignment Task

Instructions

Generate a dummy analytics report addressing the Chic-Chicken case study.

Introduction

In August 2016, Kiran Sarkar, a recent graduate from IIM Kozhikode, participated in a crucial meeting with Chic-Chicken’s leadership team. Faced with intensifying competition from global fast-food chains, Chic-Chicken sought strategies to rejuvenate its brand image and regain market share.

Industry Background

The Quick Service Restaurant (QSR) sector in India has undergone rapid expansion since the entry of McDonald’s in 1996 and Chic-Chicken in 2003. With an estimated market worth of INR 85 billion and a projected CAGR of 25%, the QSR industry presents lucrative opportunities, driven by urbanization, modernization, and changing consumer lifestyles.