Assignment Task

Tutorial-Report Preparation-Section 1

Executive Summary

• Complete this section when you finish your entire report
• This is an overall summary of what you have done in the report
• Outline the key findings of your analysis and present the key Recommendations raised.

Tutorial-Report Preparation- Section 2 

• Take some time out and read the Assignment –report requirements
• Think/decide about the company you would like to write the report ! Do some desktop research
• Understand the requirements
• Read section-wise requirements
• Give some time in reading the sample (one from two available sample)
• Relate the assignment –report requirements and the in the sample that how the section-wise contents had been presented .
• Read step by step for example today you will focus on Section 2-Introduction
• Develop a good outline for your report section 2-introductionExplain it current competitive position I terms of its sales/revenue etc in relation to its main rivals
• Discuss which Market/region your report is focused for this company
• Briefly discuss the history of the company and its brand
• Write briefly which company you are writing a report and why

Tutorial-Report Preparation-Section 3

• The company and its introduction for section 2 is clear and you already have the outline for this section.
• Now start for section 3 of the report
• Read section-wise requirements particularly for section 3 in the assignment brief
• Give some time in reading the sample (one from two available sample)
• Relate the assignment –report requirements and the in the sample that how the section 3 contents had been presented .
• Analyze internal assessment: SWOT, value chain and VRIO Model .
• Analyze external environment: Use PESTEL, Porter five forces model and one competitor analysis (perceptual mapping or BOS canvas)
• Discuss briefly the strategic position by using Porters’ generic strategies

Tutorial-Report Preparation-Section 4 

• The company and its introduction for section 2 and strategic position –section 3 is clear and you already have the outline for this section.
• Now start for section 4 of the report
• Read section wise requirements particular for section 4 in the assignment brief
• Give some time in reading the sample (one from two available sample)
• Relate the assignment –report requirements and the in the sample that how the section 4 contents had been presented .
• Read step by step for example today you will focus on Section
• Develop a good outline for your report section -4 Critical evaluation of success and failures using strategic management theories
• Discuss these gaps (few that is most relevant) clearly that causes the success and /or failure (both) to the business.
• This can be done by a good gap analysis to figure out the problems /issues in sales/marketing product /SCM/HR etc. with relation to its main competitors (you used BOS canvas or perceptual mapping)- did you find a gap? In your PESTEL/SWOT/VRIO (models you used ) where you think that the company done wrong/unable to exploit opp/avoid threats or its internal capabilities ? (again look for factors hat may cause the success/failure of the business.
• Discuss briefly the performance of the organization and any problems faced by the company
• Use Finance performance table for at least last three year 2020-2022

Tutorial-Report Preparation-Section 5

Recommendations

• Analyze the current strategies the firm had adopted related to its current strategic position based on your VRIO-value chain, porter competitive identified related
  • Supply chain
  • Sales/Marketing
  • Production/design
  • Distribution
  • Internal presence/strategies
  • Greener/environmental
  • Etc
• based on the above critical evaluation of exiting strategies and also the gap identified (section 3 & 4)
• Develop recommendation by adopting corporate/competitive/operational by using
• Ansoff Model and describe the options for the company to move forward.
• Discuss in what ways your suggested strategies should be implement without many challenges by adopting any of the Models you used in your study for example how PESTEL?SWOT or VRIO/Value chain etc may help you to decide in implementing any of the strategies based on ANSOFF Model for sustainable competitive advantage

Conclusion –Section 6

Synthesize the main findings of the report

References, Style and Presentation-Section 7

• Good indicators of a quality response will include:
• The report is written to a high standard of professional English, with no errors of spelling, grammar or punctuation.
• The language used is appropriate to a formal business report.

The report is word-processed to a professional standard, with clear headings and page numbers. The layout is clear and easy to read.

• All references must follow Harvard referencing conventions and a reference list should be included at the end of your report