Task

Please select one of the following established small to medium size organization (company):

1. HelloFresh (Meal Kit Delivery) 
2. Airbnb
3. Zoom video Communication

Briefly outline their business.

• What do they do?
• Where do they work?
• Who are their customers?
• Who are the major stakeholders?
• Explain their mission, values.

Carry out an internal analysis on the organization.

• Identify their strengths and weaknesses.
• Identify their distinctive (core) competences.

Evaluate the micro and macro environment. Using the Porter Five Forces model and PESTEL analysis:

• Identify potential opportunities and threats.
• Identify what their competitive advantage is (if any).

Assessment:

• Demonstrate an understanding of the business of the company.
• Demonstrate an understanding of environmental issues and the possible effect on a business.
• Demonstrate an understanding of the Porter Five Forces model.
• Clearly communicate and justify the strengths, weaknesses, opportunities, and threats.
• Demonstrate an understanding of distinctive (core) competences and competitive advantage.
• Present the work in academic layout.
• Give references