Questions

• What is the impact of social media marketing on consumers` attitude towards beauty and personal care products.
• What role does perceived societal expectations play in shaping consumers` desire to buy beauty and personal care products via social media marketing.
• To what extent does perceived behavioural control influence consumers` decision to buy beauty and personal care products through social media marketing?

SIGNIFICANCE OF THE RESEARCH

The results of this study will provide insights into the factors that drive consumer behavior in the beauty and personal care industry and how companies can effectively leverage social media marketing to influence these behaviors. The outcomes of this research will be valuable for both beauty and personal care companies and marketing professionals.