Instructions:

Read the following case. Conduct a thorough analysis with your group members to answer the questions at the end of it.

QUESTIONS:

1. Explain Alibaba’s business model.
2. What is Alibaba’s category of e-commerce, and how has it evolved over the years?
3. Why and how was it possible for Alibaba to have a successful IPO, but are now already showing signs of decline?
4. How will Alibaba overcome its current challenges?
5. What will be the future of Alibaba?