The MBUMD 2DIG Digital Business course will introduce students to the impact of communication technologies and emerging information on business activities. In this course, students will be made to study about data and techniques to develop business activities. This course teaches students to implement and develop digital business strategies. This course provides students with an understanding of the frameworks, concepts and principles related to digital business. Students will be taught to evaluate digital business initiatives and strategies. In the course students will learn to apply their knowledge to digital business opportunities and challenges.

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