The JMC 3412 Strategic Communication Writing course introduces students to the principles of persuasive writing as well as magazine essays, editorials, reviews, and op-ed pieces. In this course students will learn to conduct research for persuasive arguments. Students will be provided with and taught to apply writing skills for biographies, news releases, public relations formats, pitch letters and bios. In this course students will learn to develop awareness and tailor messages to specific demographics. Students will gain effective verbal communication skills and learn to implement information campaigns and social media marketing.

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