The issue for you in this case study is what can and should J&J do to preserve its corporate future? Specifically, what communication strategies should J&J employ?
I expect you to follow the case study format including use of APA citation and 3rd person style. Pay attention to spelling, grammar, sentence construction, verb tense agreement, and precision in your writing. Edit carefully.
I also expect a clear set of recommendations about specific actions J&J should take in terms of a communication strategy. The recommendation section of your paper should be the largest section and should justify your recommendations.
Your case study must be no more than 5 pages and should contain a minimum of 3 sources other than those provided.