Outline Over the next two weeks, you will be introduced to the concepts of environmental scanning through independent learning and class discussions. You will apply these concepts by conducting a PESTLE and SWOT analysis on a local business or workplace you are familiar with or that you work in. This assignment will also incorporate the use of generative AI tools like ChatGPT to enhance your work.

Task Outline:

1. Brainstorming Using ChatGPT – Begin by using ChatGPT (or other AI tools) to brainstorm potential factors for your PESTLE and SWOT analysis. – Use this as a starting point, but write your own detailed analysis based on your knowledge and research of the specific business.
2. Create Your Own PESTLE & SWOT – Conduct and write your PESTLE and SWOT analysis without direct AI assistance. – This should be your original work, incorporating the insights from brainstorming but tailored specifically to the local business context.
3. Polishing and Improving with ChatGPT – Once your analysis is complete, use ChatGPT to help polish, refine, or enhance the clarity of your work. – You may ask ChatGPT for suggestions on wording, structure, or additional factors you might not have considered.
4. Compare and Reflect (500 words) – Compare the final AI-enhanced version with your original draft. – Reflect on the following: – What improvements did ChatGPT suggest that you found useful? – Did the AI highlight any areas you had not considered? – In what ways was your original work stronger than the AI-generated suggestions? – How did the AI’s input affect your understanding of the business context?