Assignment Task: MKT600 - Presentation on Sustainable Marketing Assessment 3

Objectives:

1. Enhance understanding of contemporary sustainability issues and their implications in marketing.
2. Provide an overview of sustainable marketing theory and its application in marketing strategies.
3. Develop appreciation for sustainable marketing practices.
4. Critically analyze stakeholders and factors associated with ethical marketing practices.

How the Assessment Fits into the Course: Marketing practices in the 21st century require consideration of environmental and social responsibilities. This assessment aims to deepen understanding of the social responsibilities of marketing, aligning with modern business practices.

Linkages between Assessments 1, 2, and 3: Assessment 3 builds upon the foundational knowledge gained in Assessments 1 and 2. While not intricately linked, Assessments 1 and 2 lay the groundwork for understanding marketing theories and practices, which are essential for Assessment 3. The same Business Case from Assessments 1 and 2 must be utilized for Assessment 3.

Instructions:

1. Demonstrate understanding of ethical considerations in marketing practices.
2. Demonstrate understanding of social and environmental responsibilities in marketing.
3. Engage the audience with the presentation content.
4. Communication skills, including audio-visual tools usage, eye contact, engagement, discussion flow, gesture, and posture, will be evaluated. Scenario: The scenario from Assessments 1 and 2 is not applicable here. Instead, critically evaluate sustainable marketing practices within the same Business Case provided in Assessments 1 and 2. Recommend sustainable marketing strategies for the senior management of your organization.

Tasks:

• Critically evaluate contemporary sustainability issues in marketing, such as hunger, poverty, and food security.
• Present sustainable marketing practices for your organization, focusing on:
  • Socially responsible marketing (ethical considerations).
  • Environmentally responsible marketing.
• Prepare a PowerPoint presentation for F2F students or a 5-10 minute video for online students, both based on the provided Business Case. F2F students present in class, while online students submit their video and PowerPoint via the Blackboard submission link.