Gather and Evaluate Key Information to Support Strategic Marketing Decisions

Strategic Marketing

Assignment task: Hunters Boots case study.

An article that appeared in the June edition of the Financial Times (Financial Times, 2023) stated that "Hunters boots` new owner was looking to take the upmarket Wellington brand global as it seeks to capitalize on a new love affair with Britain across the US and Asia."

Nick Woodhouse, president of Authentic Brands, said the quintessentially British bootmaker had not had its story told by its previous owners..." This statement was made "...after Hunters` collapse into administration...with insolvency practitioners blaming COVID-19, reduced demand, and supply chain problems."

Woodhouse went on to say that "It`s amazing to think this is a brand that a king will wear and the person who mucks out the king`s stables will also wear." He added, "There is room for a terrific sportswear, accessories, bags, and luggage collection with the name Hunter." Woodhouse further mentioned that the new owners "...would not repeat the mistakes of the previous owners, which included overly focusing on the luxury sector and neglecting practical buyers."

Your task is to prepare a situation analysis for Hunters Boots in the United Kingdom in response to the above scenario.

Learning outcome 1: Understand how to analyze an organization’s current and future internal and external environments.

Learning outcome 2: Gather and evaluate key information to support strategic marketing decisions.

You are expected to take responsibility for maintaining and managing confidentiality issues in your work. You should maintain and respect confidentiality in relation to the protection of personal, technical, and/or commercial information of a sensitive nature in your assessed work, whatever the format.