This is the other part of order #418735790. This needs to be completed by the same person assigned to that order.

Submit a 5- to 8-page Word document using 12-point Times New Roman font, double spacing, and one-inch margins.

Task Overview:

Based on your analysis of the organization’s structure and culture, provide recommendations for changing its structure and culture to be more conducive to innovation.

Instructions:

1. Describe the current organizational structure’s impact on innovation.

   • How does your company’s organizational structure currently support innovation?
   • How effective is the current structure in addressing changes in market demand?

2. Recommend changes to the current organizational structure.

   • How would the new structure support innovation?
   • How will your recommended changes make the enterprise more responsive to market demand?

3. Explain how organizational changes support a culture of innovation.

   • In what ways does the current culture hinder innovation?
   • How will the new structure foster a culture of innovation?

Scenario Background:

You work as a middle manager for one of the top U.S. producers of luxury and mass-market automobiles and trucks.

The Chief Technology Officer (CTO) of the company has been monitoring new technological developments that could be integrated into its vehicles to enhance the usefulness and access to data gathered by the numerous digital sensors embedded in vehicle subsystems over the past 20–30 years. The technology trend of particular interest is the Internet of Things (IoT)—the interconnection of embedded devices, such as sensors and computers, over the internet. By leveraging this trend, the CTO believes the company can seize an opportunity to provide better service and predictive maintenance to its customers, ultimately improving customer satisfaction and generating additional revenue streams.

Based on briefings from the CTO, senior management has decided to implement IoT in its product line. Your CTO has tasked you with leading a cross-functional team to advance this initiative. Your first task is to recommend how the company should approach this business problem. Specifically, you need to decide whether to pursue incremental or discontinuous (slow or fast) innovation.

Should the company:

• Design a completely new product line based on the new technology (discontinuous innovation)
• Or add new technology features to one model and incrementally integrate them into the broader product line (incremental innovation)

The recommendation you and your team make is a crucial first step in implementing this new technology.

Previous Milestones:

• In Milestone One, you and your team defined what this innovation would look like: Would it be disruptive (new product line) or incremental (new features in one existing product)?

• In Milestone Two, you developed a strategic plan and high-level business model. These have been shared with various stakeholders, and they agree with your assessment of how best to bring this IoT innovation to market, ensuring that the company remains competitive.

Current Task:

Now, the CTO has asked you to propose an organizational structure that will support the innovation implementation. This will help make the innovation sustainable for the company. Companies that are innovative must ensure their organization is structured in a way that supports innovation. A key aspect of innovation is staying attuned to customer demands in terms of products and services.