Project Title:

Customer Clustering Analysis in E-commerce Objective:

The goal of this project is to analyze a real e-commerce dataset to identify patterns and clusters in customer behavior, enabling businesses to tailor their marketing strategies and enhance customer satisfaction.

Data:

Please refer to the attached data, FA.xlsx. Use this data as your reference to write your project.

Report and Presentation:

Prepare a comprehensive report in 1,000 words documenting the entire data mining process, including data exploration, pre-processing, modeling techniques used, assumptions applied and expected results. Students are not required to run modelling analysis using any software.

You have to discuss in detail every process involved, explain the business implications, and provide potential strategies and actionable insights for business decision-makers based on the results that you suggested. You may present your report by using visualization (e.g bar charts, pie charts, scatterplots, etc.) to aid in your explanatio.