Explore the social and corporate responsibility of Fresko Psomi Bakeries:

Guidance For Question 2: This question requires you to explore the social and corporate responsibility of Fresko Psomi Bakeries. The case study describes a number of things that Fresko Psomi does, which could be described as falling under social responsibility.

Start part (a) of question 2 by explaining (briefly) what is meant by corporate social responsibility. Add a definition of CSR (including a reference). Then discuss why it is a good idea for Fresko Psomi to engage in social responsibility activities. You could discuss this in terms of why this is a good or useful thing to do, who would expect them to engage in CSR activity and/or who would benefit from such activities.

Part (b) of the question asks you to explore the social responsibility activities of Fresko Psomi through the lens of Carroll’s Pyramid of CSR. Start by explaining briefly what Carroll’s pyramid is. You should also briefly introduce each of the elements/layers of the pyramid (either at the start or as you go along). Then describe which activities Fresko Psomi seems to carry out that could be classified as CSR activities (as far as you can tell from the case study) and discuss to which element/layer of the pyramid they apply. Sometimes it can be a little difficult to decide to which layer of the pyramid an activity applies. In such cases, you can explain that an activity could fall under more than one layer of the pyramid.

Complete this part of your answer with your assessment of the extent to which Fresko Psomi appears to meet the criteria of CSR according to Carroll’s model (as far as you can tell from the limited information available in the case). Give reasons for your answers.