This first essay is the first part of the case study on the Economic Impact of Supply Shocks on Companies Assignment. Each student will choose a different firm or company and discuss the impact of either a demand or supply shock that has affected it recently. To ensure each student writes on a different topic, you need to email the convener stating the company on which you want to work before you do much research, and he will tell you whether this company is available. It is important that the essay uses, and demonstrates that you understand, economic concepts discussed in the unit. Do not just use concepts from other business units such as marketing. The report should not be longer than 1,500 words.