Gender-inclusive social media marketing fosters diversity and inclusion while also proving to be a profitable approach to marketing. Successful gender-inclusive marketing campaigns have increased engagement across social media platforms, helped boost brand awareness and likability, and contributed to higher profits. Use Dove’s Real Beauty Campaign as an example to support your thesis statement.

Paper Approach/Thesis: This paper will offer a methodological study of gender-inclusive marketing in the field of social media.

a. Discuss the different methodologies that have been applied to the explanation of gender-inclusive marketing and address the historical context and relative successes of these approaches.

Questions to Consider:

1. What type of epistemological approach does your theory take, and what kinds of questions does it attempt to answer?
2. What type of subject does it help explain (e.g., art, mass media, film, design, education, a particular designer or work, a particular gender/social class)?
3. What are the strengths of the theoretical approach? What types of questions can it answer?
4. What are the weaknesses of the theoretical approach? What types of questions can it not answer?