Requirement

Your team is required to develop an Integrated Marketing Communications campaign for a brand of your choice that requires rejuvenation.

You are required to complete the following tasks for your client.

Your team has been tasked with developing an innovative marketing communications campaign to rejuvenate your brand of choice.

(A) Develop An Integrated Campaign. 

The following structure should be adhered to when executing your campaign.

1. Identify the chosen brand. Explain why does the brand require rejuvenation.
2. Research and provide a detailed Competitor Analysis of the brand. Explain the brands market performance.
3. Outline the message appeal strategy you are going to implement. Clearly detail your new concept.
4. Develop your visually creative campaign utilising any IMC tools, briefly explaining why you chose each tool; both Online and Offline. (Please ensure your enabled technology component is private and not available for public viewing).
5. Launch of campaign (When, Where & How you would go about launching the campaign).