UNIT MBG775 The High Performing Organisation
B14 B15 MBA GLOBAL CASE STUDY SOUTHWEST AIRLINES 041124
RELEVANT INFORMATION
Southwest Airlines is a fascinating company with a unique approach to the airline industry. Here are some key points about Southwest Airlines:
Overview
Key Strategies
Achievements
Challenges
Organisational structure
Southwest Airlines employs a unitary or U - form (Unitary Form) organizational structure, which is also known as a functional structure. Here are the main features of their organizational structure:
Main Feature
Key Executives