As with any modern organisation The GAA use social media and their website to promote, inform, engage and merchandise to their existing fans whilst constantly seeking to expand their audience. You must critically assess GAA social media and web assets and make appropriate observations and recommendations where necessary.
I have listed several criteria you can use to assess social and web assets. This is not an exhaustive list and you can add additional criteria. Any additional, relevant criteria you add will improve your final grade. You must also include recommendations which you feel would improve their website and social media package.
