Assignment

Length: 5 pages.

The board of directors agreed with your strategic report, and now the chief marketing officer (CMO) would like you to provide the board an analysis of the company`s consumers and their perception of the company.

You will write a 5 pages consumer analysis that includes the following:

1. 3 interrelated decisions involved in formulating strategic marketing for the company
2. Marketing for market entry
3. Market segmentation
4. Market targeting
5. Positioning

Include your company`s strategy for the following;

1. Corporate social responsibility (CSR) and its three Ps
2. Planet (health of the environmental systems)
3. People (human capital)
4. Profits (traditional financial measures).