When writing your objectives try to use strong positive statements.

Outline the aims and objectives of the online survey (Market research tool) which measures customer service satisfaction with the M&C Property service. Objectives should be specific statements that define measurable outcomes, e.g., what steps will be taken to achieve the desired outcome.

  • When writing your objectives try to use strong positive statements.
  • Strong verbs – collect, construct, classify, develop, devise, measure, produce, revise, select,
  • Weak verbs – appreciate, consider, enquire, learn, know, understand, be aware of, listen, perceive. Examples: To devise a research method which will…………. To construct a survey which will measure……. The Aim of the research is the specific reason why you are undertaking the research – To discover……….
  • Objective = the action(s) you will take in order to achieve the aim.
  • The Objectives of the research are the steps that you are going to take to design and implement the research e.g. consider the questions, review other surveys, pick a platform, design the questionnaire, etc..