What types of premium programs can companies use? What are the keys to successful premium programs?

Assignment: Strategic Marketing-Knowledge Assessment

Write a 1 to 2 pages Memo answering the following questions:

Question 1. What is a data warehouse? What is the difference between an operational database and a marketing database?

Question 2. What are the tasks associated with database marketing?

Question 3. Name and describe the types of coupons. Do you agree or disagree that overusing coupons can damage a brand`s image? Explain your answer.

Question 4. What types of premium programs can companies use? What are the keys to successful premium programs?

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What types of premium programs can companies use? What are the keys to successful premium programs?

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