The Board of Management at ShopLocal is currently reviewing its strategic plan and is interested particularly in finding out:

• What products are performing best/least?
• What brands are performing best/least?
• What categories are performing best/least?
• Who are our most loyal customers?
• What is the geographical spread of sales?
• Which outlets are performing best/least?
• Trends over time
• Does customer type influence brand selection/ low fat/ recyclable?
• Any other unsupervised insights You are provided with a data set that contains sales data for a supermarket chain, ShopLocal. The dataset includes product, customer, sales, returns, store, and category information. You have been requested to design a dashboard to meet these requirements. The dashboard should contain at least three pages:
• Executive summary
• Product drill down (self-service)
• Key insights