What factors contributed to the loss of confidence in the Twitter brand?

Questions:

  • What factors contributed to the loss of confidence in the Twitter brand?
  • Do the actions taken to-date present a strategy that would improve consumer trust? Why or why not?
  • Consider Twitter`s competitors. How does Twitter`s internal environment compare to the internal environment of one of its competitors? Based on this analysis, what is the probability that the strategic moves implemented by Twitter would lead to a sustainable competitive advantage? Explain.
  • Based on the information presented in this case study, what kind of business strategy would you suggest to help Twitter achieve a competitive advantage?