The MKTG 4450 Marketing and International Business course introduces students to how the Internet is rapidly becoming one of the primary means of commercial communication and marketing for businesses in every industry. In the course, students will learn how managers use this tool for further strategic planning for their organization. Students taking this course will study about some specific topics like e-commerce security and payment systems, e-commerce infrastructure, online retailing and services, building e-commerce presence, social, mobile and local marketing, social networks, e-commerce marketing and advertising concepts, ethics in e-commerce, auctions and portals, online content and media and business-to-business e-commerce.
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