The MKT 338 Strategic Marketing Management course introduces students to marketing plan control, development, and implementation. In this course students will focus on computer simulation gaming and become familiar with short and long term perspectives. In this course, students will be taught to analyze hypothetical and real cases. Students will be taught to evaluate marketing strategies related to achieving organizational goals. The course will provide students with an understanding of the frameworks and concepts of strategic marketing management. Students will learn to identify markets based on customer behaviors and needs. This course will teach students to use tools such as Porter and SWOT analysis to analyze the external and internal environment of a business.

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