The MAR 101 Principles of Marketing course introduces students to a global perspective in marketing principles and this course teaches students to apply basic marketing principles to solve a marketing business challenge. In this course students will study about institutions, policies, marketing concepts, marketing systems and marketing functions as they relate to the challenges of the global business environment and diverse cultures. The course will teach students how political activity, culture, news media, legal requirements, the Internet, economics and technology factors influence the operations of organizations. This course will provide students with the skills to develop presentations, discuss course content, conduct constructive peer-to-peer feedback, and communicate through creating a written marketing project.

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