The BAMA 520 Customer Analytics course will provide students with an understanding of analytical tools related to understanding customer behavior, estimating and predicting customer lifetime value. This course will provide students with an understanding of the firm and its implications for customer centricity and teach how to assess suitability. Students in the course will focus on developing analytical and empirical skills. In this course students will study about issues and practices across a wide range of industries and applications, and relevant academic work. The course will teach students about cutting-edge methods for calculating customer equity and customer lifetime value.
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