The 9023 CB Consumer Behavior course introduces students to consumer experience and consumer behavior theories and concepts, as well as the consumer decision-making process. In this course students are taught to clearly and credibly communicate customer skills, experiences, ideas and knowledge through customer journey mapping. In this course, students will become familiar with the influence of factors related to consumer decision making and gain an understanding of the importance and integration of customer experience measurement. The course will teach students to evaluate and apply approaches to customer experience management and consumer behavior.

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