Tesco Plc is a multinational retailer that operates in the global arena, in almost about 20 countries with a total number of several branches worldwide. The business of Tesco has evolved over time and the structure and outlook of the organization and its branches kept changing. The equipment that the company implied in its structure was highly advanced and creative. Al tech devices were mainly used in the business and in their warehouses or factories.
The stores of Tesco were designed in such a way that it provides a sense of lavish and luxurious style. They applied the Greun effect theme in their stores which describes that when customers enter their store they get engrossed through their intentionally overwhelming experiences. This causes the customer to forget their actual reason for shopping and instead they get to indulge in impulsive buying.
The company used the fixed path layout in the stores, where a road is drawn that the customers should follow as it provides direction to the customer as it is their strategy to hold customers for a long time span. As the organization focuses on multiple customer-oriented segments. but the majority of the customers in the store were young or middle age people who belong to the middle or upper class.
By understanding the need of the customers the company provides retail services to the customers from phone apps, banking customers, dunnhumby’s retailer and supplier clients, and wholesale customers. These customers were usually fond of stylish quality lifestyles and some customers have cost-conscious as they wanted a product that holds standards but consists lower price.