MN2305 Assessment Brief

For the assessment on this module, you are required to produce an e-poster, also known as a digital poster. This is worth 70% of your final grade. A poster is expected to be highly visual and therefore the maximum word count is 800 words (except for figures and diagrams).

You are required to produce your poster using CANVA

The poster will depict the marketing strategy for a brand of your choice.

The first step to take is to read the assignment brief and the slides on picking your brand based on three Criteria (watch the video on choosing your brand for the assessment):

• Personal interest in the brand
• Availability of data and information
• Availability of content for the marketing concepts and processes

Visit the RHUL library databases – visit MarketLine, Statista & Euromonitor