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In the MKTG 6550 Advanced Marketing Strategy course, students will be taught about effective marketing strategy related to making successful marketing decisions for businesses. This course will teach students how to solve marketing problems that are related to the "First Principles of Marketing Strategy". In the course, students will learn how to develop effective marketing strategies by focusing on critical decisions such as competitive response, customers vary, resources are limited, and customers change. The course will teach students how to solve marketing problems and perform strategic analysis. Students studying this course will focus on topics such as pricing, marketing channels, application development and research of principles, product forecasting, demographic targeting and segmentation and media allocation.
