In the MKT 5301 Advanced Marketing course, students are introduced to competition, consumer needs, ethical marketing practices,

In the MKT 5301 Advanced Marketing course, students are introduced to competition, consumer needs, ethical marketing practices, the state of the industry, and domestic and international concerns. In this course, students will study about topics such as strategy, marketing management, control, planning and analysis. In this course, students are taught to manage digital marketing and traditional strategies in an effective integrated marketing framework.

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