In the BUS 4023 Business, Web and Social Media Metrics and Analysis course, students are taught how to analyze data for insights and build a web or social media presence.

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Brief Course Description:

In the BUS 4023 Business, Web and Social Media Metrics and Analysis course, students are taught how to analyze data for insights and build a web or social media presence. In this course, students are taught to identify and apply analytical techniques related to business decision making in applications. In this course students will focus on Market Basket Analysis, Customer Segmentation, Web Based Analytics, Predictive Modeling and Text Mining.

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