In the BM 350 Marketing Management course, students are taught about areas such as business marketing and service marketing. In this course, students will be introduced to marketing mix, communication value, marketing management strategic planning, brand building, marketing research and marketing principles. In this course, students will be taught to determine the elements of an optimal promotional mix for products and services. In the course, students will gain an understanding of marketing management problems and some of the methodologies and tools for solving those problems. Students will be taught to analyze pricing and demonstrate the psychology of pricing services and products.
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