Assignment

Part A: Idea Generation

Generate an idea for a product or service. Produce a reflective account of how you generated and refined your idea.

You should include:

• The conclusions you have drawn from environmental scanning to identify the business opportunity. Include how your business idea was developed and why you rejected other ideas.
• The theories and methods of idea generation and creativity you have used to refine your idea.
• How you have introduced innovative concepts into your business idea or process.