Question: How to conduct a business report for Ampol Limited that clearly articulates Ampol`s strategy and business model and outlines a detailed approach to competition strategy, how Ampol`s performance can be measured against its strategies and construct a Balanced Scorecard for Ampol? There are areas to be covered, including an executive summary, an introduction that summarises the purpose of the report, a summary of Ampol`s strategy, a specific outline of Ampol`s approach to competition strategy, performance measurement and the Balanced Scorecard, a summary of recommendations that identify areas of focus and opportunities to enhance Ampol`s performance in the future and a conclusion.