Explain how important marketing is to an organization and how a marketing strategy fits in with corporate strategy.

Task 1
Instructions
You and the rest of the sales team have scheduled a presentation meeting with the Board of Directors of Craft Supplies. You have set the following topics in your presentation and advised the board that the presentation would not last more than 30 minutes during which you will:

  • Explain how important marketing is to an organization and how a marketing strategy fits in with corporate strategy.
  • Describe how a marketing strategy can lead to competitive advantages, and the type of competitive positioning an organization can adopt.
  • Explain how a marketing strategy is developed.
  • Debates the applications of several marketing strategies as well as their
    implementation.

Delivery

  • 1x individual presentation
  • Individual presentations should come with an executive summary and be supported by
    PowerPoint

Submission

  • 1x PowerPoint slide
  • 1x executive summary